Imagine walking into your workspace and realizing your executive assistant already handled the chaos…

Some experiences make you feel like a kid at Tomorrowland. WWDC at Apple Park is one of them. This year, I was lucky enough to land a golden ticket — and stepping onto the Apple Park campus again reminded me why this event is so much more than just a tech conference.

It starts the same way every time. You leave a meeting, pumped full of ideas. Then someone says: “Can you check if Marketing followed up on the lead from last week?” Or: “Who owns this now?” Or worse: silence — because everyone assumes someone else is on it.

When we picture an executive assistant, we usually think of elite support: Calendars orchestrated. Docs prepped. Briefings handled. Follow-ups managed. But here’s the real question: Why is that level of help reserved for executives?

Your CRM knows everything. It stores every contact, conversation, pipeline stage, and activity log. But here’s the uncomfortable truth: Knowing isn’t the same as doing.

Scalable. Affordable. Accessible. Cloud ERP is the obvious win—but let’s break it down.

Productivity tools promise to help us do more. But too often, they just show us dashboards, metrics, and lists and leave us to figure out the rest.

knowledge work, productivity tools, modern work problems, work chaos, future of work, ERP for startups, Swiftly Workspace

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